Mike Anderson is a highly regarded leader in the world of digital with his roots firmly based in UK media. Part entrepreneur, part corporate animal, he quickly rose through the ranks ending up as MD of News UK. He worked for Rupert Murdoch and Les Hinton during his rise to the top and made the Board room of both News UK and Associated Newspapers (publishers of the Daily Mail). Whilst at Associated Newspapers, Mike was a driving force on the launch team of Metro. As MD he was instrumental in the paper being cited as a new business case with commercial results not seen previously in the newspaper industry. Mike built a stellar team growing revenue from £100k a week to £1m per week in just 12 months. Additionally, Mike was the founder of the Chelsea APPS Factory which included UK clients KPMG, Ladbrokes, Standard Life, TfL, Vanquis and Waitrose.