Bill Priakos spent 25 seasons at the Dallas Cowboys after joining the team in June of 1996. As the chief operating officer and later as President of Dallas Cowboys Merchandising, Priakos has helped the Cowboys expand the team’s brand on a national and global level. The Dallas Cowboys are the only team in sports that manufacture and distribute their own apparel, and The Official Dallas Cowboys Pro Shop is the largest retail company in all of sports. Priakos also began 81Eighty, the corporate premium company owned by the Dallas Cowboys which became the fifth largest company of its kind in the US after only 2 years. Priakos retired from the Dallas Cowboys in 2020, launching WHP2 Consulting. WHP2 specializes in manufacturing, Sports marketing, and Sponsorship. Clients range from tech companies to sports clubs in the Premier League, NFL, and MLB.