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College Football Playoff to Deliver Mobile Augmented Reality Experience for FansVia Technology from ImagineAR, SIDEARM Sports

Fans Can Capture Videos and Photos with the Virtual College Football Playoff National Championship Trophy using the Official College Football Playoff Mobile App

Irving, Texas and Vancouver BC – Dec.14, 2022 – College football fans around the world can share in the celebration of the 2023 College Football Playoff (CFP) National Champions hip by taking photos and videos with the virtual CFP National Championship Trophy that can be instantly shared exclusively during national championship weekend via the official CFB Playoff mobile app.

This new mobile augmented reality (AR)innovation is made possible by ImagineAR and SIDEARM Sports on behalf of the College Football Playoff. ImagineAR Inc. (IP:CSE) (IPNFF:OTCQB) is an AR company that works across sports teams, businesses and enterprises to create their own AR mobile campaigns.SIDEARM Sports, the official athletic website and mobile app provider of the CFP, is the nation’s leading digital fan engagement platform and a LEARFIELD company.

The Playoff Semifinals will kickoff Saturday, December 31, 2022 with the Vrbo Fiesta Bowl between #2 Michigan and #3 TCU and the Chick-fil-A Peach Bowl between #1 Georgia #4 Ohio State.The CFP National Championship will take place Monday, January 9, 2023 at SoFi Stadium in Inglewood, California, featuring the champions of both Playoff Semifinals.

About ImagineAR

ImagineAR Inc. (CSE: IP) (OTC: IPNFF) is an augmented reality (AR) platform, ImagineAR.com, that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, (products, landmarks and more to instantly engage videos, information, advertisements, coupons,3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies. The AR Platform is available as an SDK Plug-in for existing mobile apps.

For more information or to explore working with ImagineAR, please email info@imaginear.com, or visit www.imagineAR.com.

2021 STA Category Award Winner for Fan Engagement.

About SIDEARM Sports

Operating in the LEARFIELD portfolio of companies since June 2014, SIDEARM Sports is the nation’s leading digital provider for college athletics. Based in Syracuse, N.Y. and founded in 2000 by Jeff Rubin, who continues to lead the business, SIDEARM is trusted by some of the biggest brands in the industry, including the majority of NCAA programs and Power Five athletic departments. As a leader in digital fan engagement, SIDEARM Sports provides the industry-leading software and technology that powers websites, mobile applications, CTV, live stats, video streaming and more for over 1,500 partners. Clients continue to trust SIDEARM for its support, reliability, customization and easy-to-use interface that allows them to tailor their content and digital presence directly for their fans.

All trademarks of the property of respective owners.

ON BEHALF OF THE BOARD

Alen Paul Silverrstieen
President & CEO
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The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Forward-Looking Information and Statements

This press release contains certain “forward-looking information” within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company’s beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company’s control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or may contain statements that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “will continue”, “will occur” or “will be achieved”. The forward-looking information and forward-looking statements contained herein may include, but is not limited to, information concerning the ability of the Company to generate revenues, roll out new programs and to successfully achieve business objectives, and expectations for other economic, business, and/or competitive factors.

By identifying such information and statements in this manner, the Company is alerting the reader that such information and statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such information and statements. In addition, in connection with the forward-looking information and forward-looking statements contained in this press release, the Company has made certain assumptions. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking information and statements are the following: changes in general economic, business and political conditions, including changes in the financial markets; changes in applicable laws; compliance with extensive government regulation. Should one or more of these risks, uncertainties or other factors materialize, or should assumptions underlying the forward-looking information or statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company believes that the assumptions and factors used in preparing, and the expectations contained in, the forward-looking information and statements are reasonable, undue reliance should not be placed on such information and statements, and no assurance or guarantee can be given that such forward-looking information and statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information and statements. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws. All subsequent written and oral forward- looking information and statements attributable to the Company or persons acting on its behalf is expressly qualified in its entirety by this notice.