Demystifying Augmented Realty

Rodney Guzman Chief Product Officer - Imagination Park Technologies Feb 14, 2019 Things to consider when evaluating what AR to use
Demystifying Augmented Realty

When you think of AR, you get what it is. You see cool stuff on your phone. It is a fantastic way to get people excited about what you are offering. This is the broadest stroke people use when thinking about AR, but the devil is in the details of how to make that magic happen. There are so many ways to deliver AR, how could you possibly tell the difference between them? It turns out that not all AR is created equally. You cannot assume that just because a toolkit or platform delivers AR that… Read more

XenoHolographic – Where AR and AI Collide

Rodney Guzman, Chief Technology Officer Oct 25, 2018 Augmented Reality
It is an interesting moment in time for augmented reality (AR) experiences.

Although it still new to most people, and many are experiencing the wonder of it for the first time, there is a danger that AR will be publically perceived as a fad. Consider how many companies are trying to leverage AR in their business. Today’s AR is great at building consumer engagement for products.  For example, point your smart phone at a latest basketball sneaker and see your favorite basketball player… Read more

How do you choose between Augmented and Virtual Reality?

Rodney Guzman Chief Technology Officer Oct 18, 2017 Augmented Reality

Many companies that come to us for guidance are striving to build an AR or VR solution, but there is a lot of confusion. We are often asked to create an AR solution when VR makes more sense and vice versa. What should you use when? When you boil it down, they each have their own strengths. The type of solution you want to create will dictate whether AR or VR makes sense. However, both of these technologies are still emerging and VR has an undeniable head start due to its accessibility. Today… Read more

XenoHolographic – A joint venture between InterKnowlogy and Imagination Park

Rodney Guzman Chief Technology Officer Oct 16, 2017 Augmented Reality

InterKnowlogy is excited to announce our joint venture with Imagination Park called XenoHolographic. XenoHolographic is a product company focused on augmented and mixed reality, and everything to do with holographics. Why are we doing this? We have spent the past years focused on holographics. It is still an emerging market with an amazing upside, but there are big pieces missing that make it a challenging space. XenoHolographic will offer products and services that fill in some of these… Read more

XenoHolographic – AR Evolved

Rodney Guzman Chief Technology Officer Oct 16, 2017 Augmented Reality

The potential and bold promise of AR has gotten a lot of folks excited. With the constant barrage of press coverage and press releases, it can be confusing to understand where AR is today and where it is going. As a new company focused on the software tools needed to exploit AR experiences, we are constantly asked to interpret the noise, to translate the press, and to parse out the truth. Truth is a matter of perspective, and ours is rooted in years of creating interactive holographic… Read more