From Music To Games: The Revolutionary Impact of Augmented Reality In Entertainment

From Music To Games: The Revolutionary Impact of Augmented Reality In Entertainment

Imagine AR Chief Technology Officer
Chief Technology Officer
Nov 19, 2020
Augmented Reality

AR began as a thought for games and interactive gamers. It was thought to be a gamer’s paradise, that would provide next generation immersive experience to all those who use it. Pokemon GO was the first world-wide game that caught the attention of millions of players around the globe in 2016.

It defined the meaning of immersive gaming, as we saw people running around the streets catching Pokemons. Everybody has heard about this game. It focused on physical intervention of users with the game, which sometimes posed severe threat to civilians on the streets and drivers on the roads.

Augmented Reality (AR) vs. Virtual Reality (VR)

Augmented Reality (AR) Virtual Reality (VR)
AR blends virtual elements to the real world providing immersive experience to the user. VR replaces the real-world experience of a user to a virtual world completely.
AR is only partially immersive. VR provides a completely immersive experience.
AR is enabled through smart lenses such as Hololens by Microsoft, AR glasses, applications on smartphones, tablets using ImagineAR mobile app, and many more. VR is enabled using Oculus Go, Google Cardboard, PlayStation VR headset, Samsung Gear VR, and many more.
Examples, Pokemon GO. Examples, PlayStation VR. Oculus Rift

8 Use Cases of Augmented Reality (AR) To Boost Entertainment Industry

  1. Pokemon GO, Treasure Hunt And Many More

    AR began as a thought for games and interactive gamers. It was thought to be a gamer’s paradise, that would provide next generation immersive experience to all those who use it. Pokemon GO was the first world-wide game that caught the attention of millions of players around the globe in 2016.

    It defined the meaning of immersive gaming, as we saw people running around the streets catching Pokemons. Everybody has heard about this game. It focused on physical intervention of users with the game, which sometimes posed severe threat to civilians on the streets and drivers on the roads.

    Although, it was a success. It involved virtual characters that was triggered by location in the real world. Similarly, games such as an AR scavenger hunt, helps drive consumers to specific retail locations for immersive experiences to drive purchases. Sports teams can set up an AR scavenger of their top players in a city to have fans find them to build loyalty and purchase merchandise.

  2. Travel Through Portals

    When we talk about immersive entertainment, portals allow you to travel to different locations, just like Doraemon, with his anywhere-door. We all loved this fantasy of traveling around the world with the help of a portal. With the help of AR, users can transport themselves to different locations using their phone screens.

    Marketers can use this feature to design a world that incorporates their brand or movie or product and let users explore it as they wish. This was achieved by Aladdin, the Musical by Disney, as they allowed fans to enter the Aladdin’s cave using their mobile phone.

    You could share pictures and videos of the experience on social media and earn free tickets to the actual musical show. This is one of the best examples of using AR in marketing and advertising activities to drive engagement.

  3. Immersive Theater

    People love theater, some would pay more to visit an interactive theater experience rather than a regular one. People love when they can interact with objects around them that helps them feel like they’re a part of the whole experience.

    This way, you’re able to provide the complete entertaining experience that promises incredible customer engagement and sales.
    ImagineAR Content Management Client Studio

  4. Nintendo Mario Kart Live

    This mixed reality game by Nintendo perfectly sums up the AR in gameplay. Although, mixed reality is different from augmented reality, but we get the jist.

    In this game, a physical radio-controlled car runs around in the real world, as operated by the user in the game. It augments the first-person view of the remote car in the real world on your Nintendo Switch.

    LIke, we have markers that get activated when the user scans using the AR device, similarly, the Mario kit includes several items that, when hit, slows the player down. There are several customizations in the game that provide immersive experience to the player.

  5. Art & Museum Galleries

    We’re seeing more and more art galleries incorporating AR experiences. In December 2017, we saw the first ever AR-powered art exhibition by Perez Art Museum Miami (PAMM).

    This is to show you how AR and VR powered exhibitions can add to the entertaining experience of the audience. Many artists have come ahead with AR mobile apps that lets users around the world view their artworks the way it is meant to be seen. AR allows that!

    AR pushes the boundaries of art, design, and innovation. That’s why world famous artists have opened their doors to this technology. Whether you need to attract more visitors to your gallery or help create a museum experience without actually going to a museum, ImagineAR is with you!

  6. AR In Music

    Music is more than just listening to your favorite tracks put together in playlists. When we like a track, we often want to know more about it. LIke the lyrics, singer, music composer and more.

    Augmented reality can help you grab this information, including the artist bio, cover up videos, dance videos on the track and so much more. It can help you enhance live performance streaming events by telling you a story which couldn’t have been possible without AR and even promote brands.

    You can add AR markers over the vinyl sleeves of your album. Fans can scan this marker to know more about the artist, story and inspiration behind the music and a lot more. 

    Innovative Ways To Drive Fan Engagement Using Augmented Reality in Sports

  7. Connect With Your Fans

    Fans use face filters regularly. It’s most popularly used by young teens and is an effective form of AR application because they’re very easy to shoot and fun to share. Brand ambassadors can help start a trend that can drive fan engagement on a massive scale.

    Instagram, Snapchat and similar social media applications hold a number of opportunities with AR, to spread awareness about a brand, product or service. Netflix has used this method a number of times in the past, such as during the early days of Stranger Things, to encourage fans to use AR filters to shoot a video and share it on their Stories.

    This word-of-mouth marketing helps brands leverage AR and social media to connect with their fans without spending a fortune on advertising campaigns.

  8. AR On Television

    AR on T.V. may sound far-fetched at first but there have been promising enhancements in the industry. It’s a very powerful concept to merge these two technologies.

    So what does it look like? Imagine you’re watching a show on the television, you receive additional information about it, say a baseball match, so you receive match scores, player information, and related information.

    Now, when you view a soccer match on T.V. there’s very little field view on the screen as much of the space is occupied by advertisements, match score and so on. With AR on television, you can completely enjoy the match without any metrics or advertisements sharing the screen. The scores can be seen with AR add-on beyond the borders of your T.V.

Why ImagineAR Is The Best In The Industry?

ImagineAR has partnered with major sports teams and institutions such as NBA Sacramento Kings, Valencia CF, NFL Alumni,  NBA G-League Erie Bayhawks, and many more.

We have proved ourselves as industry leaders in AR technologies and content management systems. It’s time you partnered with us to boost your marketing activities and convert leads to engaged and purchasing customers!

Partner With Us